YOGI HAKIM
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EVENTS

adidas Events

EDDIE HUANG x ADIDAS ORIGINALS

Concept WITH CREATIVE TEAM • Digital  Strategy • Content management • Event Management

 

ADIDAS ORIGINALS x ARSHAM x KITH ACTIVATION

 

ADIDAS ORIGINALS CHICAGO FLAGSHIP OPENING

 

ADIDAS ORIGINASL PUSHA T - BODEGA BABY

 

ADIDAS SKATEBOARDING SHOWCASE LA - SKATE COPA - ASAP FERG LAUNCH

ADIDAS ORIGINALS MELROSE RE OPENING

 

ADIDAS ATHLETICS LAUNCH EVENT

Concept WITH CREATIVE TEAM• Digital  Strategy • Content management • Event Management

KITH X ADIDAS ATHLETICS

 

 

ASAP FERG IN-STORE

Concept • Digital  Strategy • Content management • Event Management

 

 

ADIDAS ORIGINALS SUPERSHELL 

Concept  • Digital  Strategy • Content management • Event Management

 

 

ADIDAS RUNNING x CONCEPTS - UNCAGED

Content management • Event Management

 

ADIDAS MELROSE RELAUNCH

Concept  • Digital  Strategy • Content management • Event Management

 

adidas Original: UNITE

Concepted the adidas Originals Unite activations in NYC and LA along with my creative team.

In New York we created a three day pop-up nail salon tied to the Teyana Taylor shoe release.

  • Nail artist painted over 1,000 sets of nails

  • Instagram posts: 800

  • Total Tweets 2,005

  • Total Twitter Impressions: 15,618,740

Concept  • Digital  Strategy • Content management

In LA we transformed a warehouse in the art district into a venue for Araabmuzik, Big Sean and Snoop Dogg. We implemented adidas' first twitter RSVP system to gain entry into the concert. 

  • Total Tweets: 5903

  • Total Impressions: 120,396,111

  • Instagram posts: 702

  • #uniteLA tweets: 6821

 

adidas ASW 2014 #adidasInTheQuarter

Concepted the 2014 adidas Basketball and Originals #adidasInTheQuarter fan experience.Managed and created content for social media around NBA player and celebrity activations.

Concept • Digital  Strategy • User Experience • Digital content management • Event Management

Concepted and created a consumer experience at NBA All-Star weekend with a sharable moment for the consumer's digital platforms. Each consumer was able to pick their favorite NBA team at an iPad kiosk, then have their photo taken in front of 20 foot LED screen to match the adidas NBA player creative. 

Stats:

  • 750 consumers through the #adidasInTheQuarter Fan experience 

To close out All-Star weekend in New Orleans we put on a concert at the House of Blues featuring DJ Mustard, YG, Snoop Dogg, Pusha-T and 2 Chainz. As part of the concert we created a digital sign-up and response system for your ticket into the show.

Stats:

  • 1500 consumer signup for adidas Originals ASW concert

 

adidas Football x Snoop Dogg Cleat and Trainer 2015 Launch at UNDFTD 

Concepted the launch of adidas Football x Snoop Dogg cleat and trainer at UNDFTD in LA. Art directed the in-store retail graphics with the UNDFTD team and managed the event with Snoop. 

 

Concept • Art Direction w/ UNDFTD • Event Management

 

adidas Football x Snoop Lion Cleat Launch 2014 at UNDFTD 

Concepted the launch of adidas Football x Snoop Lion cleat at UNDFTD in LA. Art directed the in-store retail graphics with the UNDFTD team and managed the event with Snoop. 

Concept • Art Direction w/ UNDFTD • Event Management

 

adidas Originals: Big Sean x Kith Event

Concepted the launch of Big Sean's 3rd adidas Originals release the Aloha Metro Attitude. To celebrate the launch we held a meet and greet with Sean at the Kith NYC pop-up for anyone who purchased a piece of the collection on launch day.

Concept • Art Direction • Digital content management • Event Management  • Photographer 

To activate the launch and event at Kith NYC we hid five "golden tickets" in random pairs of shoes for a chance to win a signed Big Sean Metro Attitude. 

 

NIGO Launch Event for Ratking Lookbook

Concepted the creative with BCMH London on the launch event for the NIGO line by adidas Originals. Transformed the adidas Originals store in Soho into a concert venue for a performance by Ratking. 

 Art Direction w/ BCMH London • Event Management

 

adidas: Dame vs Wall Florist Cities Pack

Concepted and managed the launch of the Damian Lillard and John Wall Florist Cities pack and player signing at Portland's Compound.

Stat: 

Sold through all product and recorded best single day sales numbers for Compound PDX.

Concept • Art Direction • Digital content management • Event Management

 

adidas Originals: Heat Of The Bull with Chance The Rapper

I ran the creative behind the launch of adidas Originals "Heat of the Bull" shoe launch in Chicago featuring original prints from Hebru Brantley and a live performance by Chance the Rapper. 

Concept •  Art Direction • Digital content management • Event Management

 

adidas Originals: Trophy Hunter ASW '13 Event with Wale

Concepted the adidas Originals Trophy Hunter activations in Houston at NBA All-Star weekend.  Hosted a signing with Wale to launch the new adidas Originals silhouette. 

Concept • Digital content management • Event Management