YOGI HAKIM
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DIGITAL

Digital Work

adidas Originals 2 Chainz Game

Concept • Art Direction • User Experience • Cut Scene Animations

Concepted the digital activation and produced assets for the adidas x Champs Sports Adicolor 2 Chainz video game, a three-level video game featuring 2 Chainz. 

Stats:

  • Twitter impressions: 11,587,858

  • Champs Sports unique visitors to adidas Originals page: 187,231

  • Unique game plays: 29,270

  • Embeds: 874

  • Average engagement: 7:09 minutes

  • Grantland write up vs. Old Spice's Mutombo - Click here

 

YEEZY / NMD IPAS IN-STORE RAFFLE

 

IPAD SIGN IN AND QR CODE SCANNING

 

adidas Originals Top Ten App

Concept  • Art Direction • User Experience • Digital

Concepted the adidas Originals Top Ten photo web app. The app featured photo filters created by guest photographers including Jamel Shabazz and Brock Fetch. Through a hashtag-based contest on Instagram, a winner was selected to photograph the Top Ten lookbook. 

 

 

Zx Flux Experience 

Concept • Art Direction • User Experience • Digital

Concepted a digital experience for the #miZXFlux app. We created a 1-for-1 takedown of the #miZxFlux smart phone app for the iPad. The app enabled the user to select an image to be 3D projected on a shoe right in front of them in real time. The user then had the option of emailing or SMS texting the image to themselves along with a link to download the app.

Stat: 

App download went up 50% during the 2 week activation. 

 

 

#adidasInTheQuarter

Concept • Art Direction • User Experience • Digital

Concepted the 2014 adidas Basketball and Originals #adidasInTheQuarter fan experience for NBA All Star Weekend. Created a user experience with a shareable moment for the consumer's digital platforms. Concepted a unique digital RSVP and response system for a concert that featured Snoop Dogg, 2 Chainz, Pusha-t and YG.

Stats:

  • 750 consumers through the #adidasInTheQuarter fan experience 

  • 1500 consumer signup for adidas Originals All Star Weekend concert

 

adidas Unite LA Twitter RSVP

Concept • User Experience • Digital

Concepted adidas' first Twitter RSVP system for the Unite All Originals Los Angeles event featuring Big Sean and Snoop Dogg.

Stats:

  • Total Tweets: 5903

  • Total Impressions: 120,396,111

  • Instagram posts: 702

  • #uniteLA tweets: 6821

 

Adicolor Photo Hunt

Concept • Art Direction • User Experience • Digital

Concepted a photo hunt game for the digital activation of the adidas x Champ Sports Adicolor campaign that was housed on champssport.com adidas Originals landing page.

 

adidas NEO LABEL: All I Want is Bieber

Concept • Art Direction • User Experience • Digital  

Concepted a Twitter-based contest to win a photoshoot for a personalized holiday card with Justin Bieber as well as a trip to LA to attend Justin's movie premier.

Stats:

  • 20,000 unique visitors

  • 35,000 pageviews.

  • 17,000 people submitted

  • 5500 people tweeted


Website Takeovers and Banners

Click to view

Concept • Art Direction • User Experience • Digital