YOGI HAKIM
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138 WOOSTER ST NYC

adidas Originals 138 Wooster St

ZX Flux Experience

Worked on the creative team at Kamp Grizzly to concept the adidas Originals Zx Flux Experience. 

The experience consisted of  a 7 foot 3D mapped projection of Zx Flux. Walls were lined with ZxFluxs created by adidas Originals athletes and influencers.

We created an iPad interface of the #miZxFux smartphone app to demo the app for consumers. Consumers were able to select an image on the iPad which could be projected onto a shoe right in front of them in real time. The consumer then had the option of emailing or SMS texting the image to themselves along with a link to download the #miZxFux app.

Stat:  App Download went up 50% during the 2 week activation.

 

Concept • Art Direction • User Experience • Digital • Space design • Content Management

 

 

King Push EQT Launch

Concepted the launch of the Pusha-T Eqt.

Pusha-T took the stage for an intimate performance in NYC for influencers and media. We transformed the space to feel like a minimalistic gallery with pieces of the creative and projections on the wall.

Concept  • Art Direction • User Experience • Space design • Content Management

 

 

Superstar Experience

Part of the creative team that concepted the adidas Originals Superstar Experience at 138 Wooster St NYC. The Superstar Experience was a five week celebration of the 45th anniversary of the Superstar. Each week we rolled out different activation that all culminated at NBA All-Star weekend.  

The space paid homage to the 45 years of the Superstar and the city that made it famous, New York. A giant shell-toe greeted you at the door with arms coming out of the wall holding Superstars like the RUN DMC concert of '86We tiled the walls of the space so it had a New York subway stop feel. A custom neon sign was constructed for the upcoming Supercolor release. At the back of the space was a interactive photo booth that made the consumer part of the brand campaign. 

Concept  • Art Direction • User Experience • Digital • Space design • Content Management

 

Superstar Experience Opening Party

Concept  • Event Management • Content Management

We kicked off the adidas Originals Superstar Experience with a party for influencers and media. The event was hosted by legionary hip-hop radio dj and sneaker connoisseur Bobbito Garcia. Bobbito’s partner in crime Stretch Armstrong DJ’d the event with guest freestyle and record preview from Joey BadA$$.

Superstar Experience Sneaker Sessions

On the second weekend of the Superstar Experience we held two history and Superstar design sessions hosted by NYC sneaker historian Sean Williams. I helped coordinate the session curriculum and presentation with Sean.  I also worked with the adidas Originals social and PR teams help spread awareness to fill the classes.

Concept  • Event Management • Content Management • Producing

Superstar Experience Photo Exhibition

For the 3rd activation we held a Superstar Photo Experience which included a gallery show of local NYC photographers, a talk with legendary NYC photographer Jamel Shabazz, and pop-up photo studio with Brock Fetch. For this activation I curated the photo gallery with such photographers as Rickey Powell, Sue Kwon, Jamel Shabazz, Brock Fetch, and more.

Concept • Curation • Event Management • Content Management • Producing

Superstar Experience East River Rivalry

To celebrate the launch of the East River Rivalry Superstar we held a viewing party for the Knicks vs Nets game. We had a Papaya King food truck out front, projected the game on a 15 foot screen with live DJ Nasty Nigel of Worlds Fair.

Concept • Event Management • Content Management • Producing

 

Superstar Experience 80's By Gonz

For the launch of the Superstar 80’s by Gonz we wanted to do a non-traditional shoe signing with the Gonz’s. Taking cues from the Superstar 80’s by Gonz I came up the concept of him drawing one-of-one t-shirts for the consumers at the event.  

Concept • Event Management • Content Management • Producing • Design

Superstar Experience Pharrell

Pharrell Williams surprised NYC youth in a evening of sneaker customization with DMC from RUN DMC. The night was capped of with a live performance by Atlanta up-and-comer Raury.

Concept • Event Management